Making Your Crowdfunding Video
Getting Started with Your CareerFunded Video
The first thing you do when visiting a project page is click play on the video. This is where everyone finds out about your service and what makes you unique.
Your video is often the first impression of your new venture. There’s always excitement and energy around a launch. Make that energy contagious.
Video is the best way for people to consider the emotion and motivation behind a project. The video builds confidence with the audience that they’re getting a great deal and that you will be able to deliver on what’s promised.
Your video will give your friends, family, supporters, and prospects a super positive story to share on social media.
Now, we know making a video can be intimidating. Being in front of the camera can be a challenge.
It takes a little time to get comfortable so be easy on yourself. The rewards are worth it.
If you have a computer, phone, and a little creativity, you’re all set. Grab a couple friends and make a day of it.
You don’t have to be Steven Spielberg, you just need to present an earnest offer. Your supporters already want to help you, make it easy for them.
So we all know video is key.
Here are some important tips to get the most out of production:
1. Audio for Crowdfunding Videos
Good audio is critical in video. Audio, more than anything else, is what gives a video a professional feel.
Use a a lavalier microphone for audio when you’re speaking in front of the camera, or for narration overdubs. You can find them on Amazon for cheap.
If you don’t have an external microphone, make sure to record in a quiet environment without background noise.
Speak clearly, calmly, and enunciate naturally.
2. Lighting for Crowdfunding Videos
Proper lighting will draw attention to your subject and make your video shine in HD.
Just remember one rule: the light source needs to be facing your subject.
For shooting outside, the subject should be looking in the direction of the sun. Mornings and evenings, when it’s not too bright, are the best time to shoot outside – cloudy days are great for a nice even lighting.
Same is true for shooting video inside, the light source should face the subject.
3. Content for Crowdfunding Videos
With clear audio and a well lit subject you’re on your way to delivering a killer video.
Now let’s hook your audience.
Your video should address your ideal prospect’s problem and explain how you’re going to fix it.
Your audience will wonder “What’s in it for me?”
Here’s how to answer that question:
1. Tell them who you are.
Differentiate yourself from competitors.
2. Tell them the story.
Where’d you get the idea? What stage is it at now?
How are you feeling about it? When did you start?
3. Be direct and ask for their support.
Explain why you need it and what you’ll do with their money.
4. Talk about your amazing rewards.
5. Pump up the urgency.
Describe the benefits of supporting sooner rather than later.
6. Thank everyone.
No matter how big or small your video production is, remember to optimize audio, lighting, and tell your story to the best of your ability.
And seriously, making a crowd funding video doesn’t have to be hard. It just has to be you!
Chances are, your phone shoots better video than network television in the ’80s 😳.
If your audience can hear you, can see you, and understands where you’re coming from – you’re golden.
Here are quick links to additional resources if you need them:
Video editors: upwork.com/hire/video-editors
Background music: freemusicarchive.org
Video / Lighting rentals: lensrentals.com